Marketing

MKTG 5104 Marketing Policy and Strategy

Instructor: Dr. Mahmood A. Khan

This course focuses on the principles and processes involved in strategic marketing planning.  The emphasis of the course is on development and implementation of marketing plans and programs.  In addition to case studies students work on developing a marketing plan for businesses in National Capital Region. By the end of this course student should be able to:

• Explain the role of marketing within the organization, the elements of marketing strategy, and how they can be used to develop competitive advantage.
• Analyze marketing situations and strategies to identify opportunities and threats to the organization and articulate their relationship to an organization’s marketing.
• Develop marketing strategies to gain a sustainable advantage in the marketplace.
• Communicate your marketing analyses effectively in writing and through discussion.

Guest speakers and case studies are integral part of the course which enhance the classroom discussions.

MKTG 5154 Research for Marketing Decisions

Instructor: Dr. Lana Legget

The course covers problem formulation, research design, data-gathering instruments, scaling, data analysis for making marketing-related decisions, and solving marketing-oriented problems. Comprehensive case study analysis is used.

MKTG 5554 Business Marketing Management

Instructor: Dr. Lana Legget

The course is designed to familiarize the student with the environmental framework and major managerial problems in business marketing as they relate to businesses, nonprofit organizations, governments, and similar organizations in other countries. Students are also introduced to the professional and operational literature of business marketing.

MKTG 5704 International Marketing Strategy

Instructor: Dr. Mahmood A. Khan

This course provides the background to make managerial marketing decisions at the international level.  It is composed of four sections:  macro dimensions of international marketing, e.g. culture, politics, and economics; international comparative marketing systems; international marketing management decisions; and international strategic planning and control.  Students select a region of the world and work in groups in developing a marketing plan for that region.  By the end of the semester students become familiar with the demographic, cultural, economical, political, social, and environmental variables in all major countries of the world.  Based on the information researched by student groups, marketing plans are developed for products and services for selected regions of the world.  At the end of the semester students should be able to:

• Understand the complexities and challenges involved in strategic planning for marketing in international arena. 
• Able to realize the importance of ever growing changing demand for marketing in different businesses worldwide.
• Analyze marketing situations and strategies in developed and developing parts of the world.
• Develop marketing plan to gain a sustainable advantage in the international marketplace.