Faculty Information

Kent Nakamoto  
Title : R.B. Pamplin Professor of Marketing and Department Head  
Phone : (540) 231-6949
Email : nakamoto@vt.edu

Ph.D. Stanford University, Business (Marketing), 1985

M.S. University of Wisconsin-Madison, Marketing, 1979

Heilman, Carrie M., Kent Nakamoto, and Ambar Rao, "Pleasant Surprises: Consumer Response To Unexpected In-Store Coupons, Journal of Marketing Research, 39 (May 2002), 242-52  

Carpenter, Gregory S. and Kent Nakamoto, "The Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies," Journal of Consumer Psychology, 5:4 (1996), 325-358.  

g Family Ownership and the Agency Cost of Debt," with R. Anderson and D. Reeb, Journal of Financial Economics 68, May 2003.  

Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto, "Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes," Journal of Marketing Research, 31 (August 1994), 339-350 [O'Dell Award-winning article].  

Frenzen, Jonathan and Kent Nakamoto, "Structure, Motivation, and Information Flow in Markets," Journal of Consumer Research, 20 (December 1993), 360-375 [Best Paper Award-winning article].

Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto, Marketing-Driving Strategy.  

Kang, Yong-Soon and Kent Nakamoto, "Incumbent Disadvantage in Preference Change."  

Mallalieu, Lynnea and Kent Nakamoto, "An Examination of the Influence of Consumer Motivation on Salesperson Appraisal and Emotional Response to Salesperson Behavior."  

Zhou, Zheng and Kent Nakamoto, "Achieving Late-Mover Advantage: The Effects of Enhancing and Distinctive Strategies."