Marketing in Entrepreneurial and High-Technology Business

This concentration provides specialized course work for students who wish to perform marketing functions in firms developing and supplying high-technology goods and services and in other firms using high technology. The concentration prepares students for careers in firms that undertake entrepreneurial processes, whether they are new ventures or established firms. It also provides a manager's perspective to the technical tools necessary for developing web-based applications and other technical requirements for electronic commerce.

The knowledge gained through this concentration will help students move toward leadership positions. Students will understand the unique nature of demand for high-tech products and be able to apply the basic elements of marketing strategy in a business-to-business environment. In addition, they will understand and develop theoretical and practical approaches to marketing strategy that leverage the information technologies of the Internet.